Mia Toose and the west
Reede, 18 Detsember 2020 19:00
Estonian Life No. 50/51 2020 - Mia Toose
From paddling with an old broom at the family cottage to scuba in Caribbean waters and now based in Tobermory, Mia Toose has come a long way in water sports. Her father, Madis’ adventurous nature and mother, Taimi’s eye for design have been passed down to help this Estonian Canadian woman to launch her own women’s wetsuit company, Truli Wetsuits.
Mia recounts that in 2009, she left a rewarding career in the non-profit world to follow her dream of being a scuba -diving instructor in The Carib-bean. She worked in all-inclusive resorts, dive shops, and also lived aboard boats – wearing all kinds of weird, ill--fitting, wetsuits to work every day and spending time with people who also struggled with their wetsuits.
Even though there were so many women actively involved in diving and kiteboarding recreationally and professionally, she couldn’t understand why these industries still focused on creating equipment predominantly for men.
In 2013, she sat down and started to put her ideas in place and over the next 3 years researched, designed, tested, built, and finally launched the Truli Wetsuits e-commerce business in 2016. She was still living in The Caribbean, but established the business in her hometown, Toronto, Canada.
Since then, Mia stays connected to women who love the water and listens to what they really need. She has introduced new designs and created an -innovative sizing system that works specifically for women’s bodies. Today, she’s put down roots in the active water sport community of Tobermory to continue to develop and focus on the business.
As her business garners more attention, more women are getting in touch. It’s not just -adventurous or extreme sport enthusiasts who love Truli Wetsuits, but it’s every woman of all ages and abilities. Women who simply need a bit more warmth and coverage from a wetsuit so they can enjoy all the benefits our lakes offer.
For more information:
Mia Toose – Truli Wetsuits
647 522 3483
PO Box 78 Tobermory PO See e-posti aadress on spämmirobotite eest kaitstud. Selle nägemiseks peab su veebilehitsejas olema JavaSkript sisse lülitatud.www.TruliWetsuits.com